Protection against trademark counterfeiting in Morocco

Our anti-counterfeiting system

Le Conseillex implements a comprehensive plan, from prevention to legal action:

• Prevention & preparation: verification of the strength of the title, additional protection through trademark filing, domain name registration, and, for exports, via the Madrid System (international).

• Systematic monitoring: establishment of trademark monitoring to detect similar filings and illegal uses both online and offline.

• Graduated response: cease-and-desist letters, negotiation to stop use, evidence collection, seizure-description, and legal action for counterfeiting if necessary.

• Administrative procedures: oppositions before OMPIC against conflicting filings and actions before WIPO for international cases.

• Legal actions: requests for cessation, confiscation/destruction, and damages before the competent courts.

• Portfolio management: maintenance of rights through renewals and management of assignments/transfers

Legal foundations and enforcement mechanisms

Law No. 17-97 governs trademark protection in Morocco and penalizes counterfeiting. Within this framework, we implement:

• Evidence collection: reports, test purchases, certified screenshots, and logistical traceability.

• Seizure-description procedures to preserve evidence of infringement.

• Prohibitive measures: cessation of use and removal from commercial distribution channels.

• Remedies: damages and judicial publication.

Counterfeiting channels we handle

• Physical trade: retail outlets, markets, wholesalers.
  Online: marketplaces, social networks, e-commerce sites.
  Supply chain: importers, distributors, repackaging.

Examples of support in Morocco

• Agri-food: removal of imitative products, packaging/label alignment, and action against a parasitic filing.

• Cosmetics: online delisting, evidence seizure at a wholesaler, and settlement with a commitment to cease use.

• Fashion: opposition to an identical filing in a related class and takedown campaign on social media platforms.

Integration into your brand strategy

Anti-counterfeiting efforts must be part of a global strategy. We coordinate our actions with your brand strategy, monitoring, renewal, opposition/litigation, and, when applicable, international expansion.

Why choose Le Conseillex?

• Over 10 years of experience in trademark protection and anti-counterfeiting enforcement.

• Responsive legal team, proven procedures, and clear operational management.

• Expertise in Moroccan regulations and international mechanisms.

• Proactive, results-driven approach focused on reducing business risks.